4.) How did you attract/address your audience?

Young Adults

Due to our specific choice of audience being mainly directed at the younger crowd, we thought that it would be a good idea to also use characters who are genuinely teenagers in order to relate to the choice of audience. Therefore both actor and actress were of seventeen years old which is perfect within the specific target audience. Also we showed our characters as acting in the usual manner which tennagers do, such as coming from a party and socialising, which will hopefully relate to the people more to the storyline.

Location

My group and I felt that as a way of attracting the younger target audience to our film we thought that a stylish location, within the heart of Mayfair, would encourage the viewers to watch further. Therefore within a number of scenes we have made it deliberate to use shots which over look the a number of streets in Mayfair; this also adds to the sense of adventure in which we hopefully capture within the opening.

Modern
In another attempt to attract the audience we decided to glamorise the opening with a modern car being at the forefront of the film. For example, the group and I even made sure of getting the car in a wide shot and keeping the camera in a still whilst the car was finally out of view. Therefore the use of modern technology gave us the idea that we could manipulate the audience in a way to watch further due to the mise en scene being "pleasing to the eye."

Relativism

Due to the media concentrating a lot recently in getting the message across, to women in particular, to be smart when getting choosing which cabs to use I feel that our storyline was extremely related. For example, the idea of our character, Katie, as getting in to an unlicensed cab, whom ultimately tried to abuse her, reinforces the idea to our audience that getting into a strangers car is dangerous. Although of course within our plot the roles are reversed as in the end the male character is left for dead we felt that this impact of change will be another dynamic to interest the target group.

Alcohol

Once again, the media has been a real infuence to our approach as attracting the audience as we took the idea of over the limit abuse of drinking to once gaain get across a message. The idea of Katie drinking far over the limit, although not neccessarily seen on camera, we have made this evident in the way in which she stumbled around and of course her insane agreement to get inside the unlicensed cab. Therefore, this use of alcohol can be seen as a way for our target group of young adults to feel comfortable whilst watching the film as due to themselves ideally drinking alcohol they can probably relate, at a certain extent, to the situation Katie is feeling under substance.

Music

The backing track chosen draws the audience in as we ultimatley get to a more tense atmosphere which goes appropriately with the storyline and also builds suspense. More than this the music is based o the genre of drum and bass which a lot of teens listen to when in clubs which therefore subtley relates us to our target audience. At the end of editing the composition of music I was eextremely hppy as I felt that the final outcome sounded proffessional and something in which young adults would genuinely listen to whilst in a club.